Creator studio

Creator studio models

frequently asked


Yes, CREATOR STUDIO is part of H&M Group. Working with CREATOR STUDIO means tapping into over 75 years of experience in fashion and innovation, and a supply chain that is optimised to deliver high quality products, sustainably and responsibly.

No, as we only print the product when it has been sold, you can theoretically have an unlimited number of designs. However, we recommend having a thought-out approach to the number of styles you offer.


You’re welcome to sign up to our pre-launch list for a Creator Studio account. We will contact you when we go live, so you can complete the process. For the time being, we’re ‘invite only’ while we test the platform, and we’ll be ready very soon, so keep an eye on your inbox.

Our core service is what we call the Headless solution where you can integrate our fulfilment services to your existing Shopify store.

You will be able to create and manage your products via your My Studio account here at

We currently offer integrations with Shopify. We’ll provide you with instructions on how to integrate once you have access to My Studio and the account is live.

We support PNG files. For the best print outcome, it is important to follow our guidelines, which you’ll find via your My Studio account.

We have no start-up fees and no minimum order quantity, so it is basically free to get going. We take a small charge when you sell a product produced by us.

When you sell a product, we will charge you for the cost of the product, the printing and fulfillment. All prices are available in My Studio, which you reference when you calculate the prices for your merch.

Yes, we currently have fulfilment to 204 countries. For US and the EU we do the fulfilment locally. For the rest of the world, we use EU hubs.

When you sell a product, we will automatically start printing it and send it to the customer from our nearest printing hub. The print production takes 1-2 days and then we ship it to the customer. The last mile delivery time depends on the location of the customer, but when we ship locally it takes 2-5 business days.

Currently, we have integrations with Shopify.

MyStudio is the platform where you create and manage your print on demand products.


We produce our own blanks under the brand, True Blanks – this means we have full control over fits, textile composition, details, quality, and can offer a harmonised collection globally. Discover True Blanks.

Our service is white labelled throughout the entire customer journey, including the neck label. The neck label is creator specific, meaning that you as a creator can decide how it should look. You can do this in My Studio.

We are producing the blanks in one of the greenest factories within the H&M Group’s supply network.

We believe in longevity in both style and quality. We update colours and fits when we see a need for it, but the philosophy is to not increase the pace in physical fashion.

You can read more about the care instructions for each garment in My Studio.

Yes, you can. You can read more about this in our Terms of Service.


We have several printing hubs across the globe and a stock of blanks – blank garments that are optimised for printing. You can design your customised prints for these garments, and they are only printed when someone puts in an order. This means you customise products and sell them on a per-order basis, under your own brand, and with your own designs. With modern tech and logistics, the product can be printed and delivered to the customer within 2-10 days, and you don’t pay for the cost of the product until after you have actually sold it. This means there is no need to buy in bulk or hold any inventory yourself, which also means less wasted resources.

We currently have local printing hubs in the US, EU and UK, and ship globally from one or our EU hubs. We are constantly working with expansion to be able to open new local hubs in new markets. Our mission is to have printing hubs as close to the end-customers as possible.

We use Kornit printers though out our printing hub network. This way we can make sure we have a harmonised print quality regardless of where the end-customer lives. The printers we use are at the cutting edge of sustainable print production.

The print file we support is PNG files. For best print outcome, it is important to follow our guidelines, which can be accessed via your My Studio account. General info regarding print file: • PNG (300 dpi) • Maximum 20 MB file size • 4134x4724 pixels

Absolutely, just contact us for more info.

See our artwork guidelines. If you have any questions, feel free to get in touch.


Generally, the production time from ordered to printed garment is 1-2 business days.

We always aim to put all items in an order in the same shipment however, on rare occasions, we may need to ship garments separately.

We currently ship to over 200 markets, excluding Russia and China.

We pack the products in eco-friendly and durable paper bags.

Yes. We customise the packaging for each creator/brand using personalised stickers on the packaging. You can design your own sticker in MyStudio for this purpose.

No, not at this point.

For shipping, we aim to find the best balance between sustainability, lead-time, and cost. Our packaging and labels are plastic-free (FSC C117673), in four sizes to reduce waste and developed inhouse by the H&M Group.

The lead times from order to delivery vary between countries and continents. In general, orders are delivered within 4-12 business days in Europe and the US, and take up to approximately 20 business days for the rest of the world.

We currently work with local postal and carrier services. All orders are trackable.

The shipping cost varies depending on the size and weight of the package plus its destination. The shipping cost is calculated per order. Read more in MyStudio.