Creator studio

Creator studio
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RESPONSIBILITY

CREATOR STUDIO is committed to setting new standards and pushing the merch industry forward. Responsibility, quality, and respect for our planet's resources are at the core of everything we do together.

Powered by your creativity, we can change things for the better. One drop at a time.

Business model

Our business model

REAL INDUSTRY CHANGE

As part of the H&M Group, we share its goals and ambitions to be a leader of environmental, sustainable and ethical change in the fashion industry. Not just in terms of the garments we make but how we operate as a business.

LEADING CHANGE

  • Driving business transparency
  • Rewarding responsible actions
  • Promoting and scaling innovation

CIRCULARITY & CLIMATE POSITIVE

  • Embracing circularity in the production and use of garments
  • Using only recycled or responsibly sourced materials
  • Creating a climate positive value chain

FAIR & EQUAL

  • Providing fair jobs for all
  • Championing inclusion and diversity
  • Nurturing a positive culture for workers in the industry

NO MINIMUM ORDER QUANTITY
MEANS MUCH LESS WASTE

Our journey to responsible merch begins with replacing 'minimum order quantity' to a situation where demand leads supply. Your designs live online until one of your fans makes a purchase, only then will we print the merch. You don't need to hold stock, there's zero waste from overproduction, and no startup costs.

DIGITAL PRINTING (DTG) VS.
SCREEN PRINTING

DTG Printing is essentially a big inkjet printer for garments. It's a process that's perfect for custom merch as it's capable of producing intricate, detailed designs to a really high quality. It can be standardised, which lets us use different local production partners close to your fans, without compromising quality. The colour matching is controllable, and it uses water-based inks, which are less harmful to our environment.




≈ 83%

CO2 savings

≈ 94%

water savings

≈ 67%

energy savings

0%

waste from over production



Source: ir.kornit.com

Printing

OUR PRODUCTION PARTNERS

Our production partners and their businesses have been selected very carefully, as part of the H&M Group's work towards responsible fashion. As well as the quality of their output, we examine how they use energy and where it comes from, also their overall sustainability and ethical credentials. These progressive partners share our view that everything we do together should have a positive impact on our world.

Akar

A WORLD CLASS SUPPLY CHAIN.

We work with leading supply chain partners across the world, each thoroughly vetted by H&M Group, using decades of experience. Our criteria for partnerships include:

  • Environment
    Being powered by responsibly-sourced renewable energy, reusing water and minimising wasted resources
  • Labour standards
    Operating as a responsible, fair employer, with strong ethical and social rights
  • Health and safety
    Ensuring its employees and contractors are given the resources and infrastructure to do their job safely
  • Business ethics
    Operating a business that adheres to sustainability, fairness and has no connections with illegal activities of any kind

Fulfillment & Shipping

LOCAL
IS GLOBAL

Making things to order is great. Making things to order with production partners that are close to your customers is even better. As part of the H&M Group, we can tap into its global production network and use tech to get your merch made locally to each of your fans. This means lower emissions plus quicker production and fulfilment for your fans too. A win-win for the planet and people.

A BROWN PAPER BAG WITH
SUPERPOWERS

Your merch will be shipped in fully-recyclable and reusable packaging that's been developed by the H&M Group. Plastic-free without compromising on the protection of its contents, the packaging comes in four sizes to reduce waste and is FSC C117673-certified. To date, 90 million of these packages have been sent, which is a huge step towards a completely plastic-free delivery system.

As a part of CREATOR STUDIO, you'll be using True Blanks - our own blanks label, made with 100% organic cotton and recycled polyester. The collection sits in the cross-section of heritage merch and the fashion world, relevant yet timeless. The entire production chain is controlled by us, so we can monitor and control every stage to secure the quality of each garment. In the future we hope to be able to share with you the environmental impact of the production of your piece of merch.

White Shirt

ORGANIC COTTON

True Blanks garments are made with 100% organic cotton, made possible thanks to the ongoing work of the H&M Group to push the industry towards circularity and responsible production. Organic production uses less water, less energy and produces considerably less harmful emissions and pollutants than 'fast fibre farming'.

RECYCLED POLYESTER

All the polyester we use is recycled and made of PET derived from recycled post-use plastic bottles. It has the same properties as conventional virgin polyester and is strong, durable and moisture resistant. Choosing recycled polyester means a 20% saving on water consumption compared to virgin polyester, 30% less carbon emissions, and energy savings of up to 45%.

USERSHIP

Merch isn't just a canvas for creativity, it's a chance for your fans to add their narratives to your pieces. Regardless of how responsibly our merch is made, if it gathers dust in your closet it's all for nothing. We believe in buying consciously, asking if you really need something before you add to basket. We want you to fall in love with a garment and its creative message, and then wear it to threads. Because usership is the real sustainable thinking.

END OF LIFE CYCLE

We encourage the proper recycling of garments regardless of whether they're connected to CREATOR STUDIO or not. H&M Group has invested heavily in the systems needed to make the most of a garment that is handed in to one of its stores at the end of its life. If we can renew it and give it a new life, we will.

Textiles

Our numbers

ORGANIC COTTON VS.
CONVENTIONAL COTTON

91%

water savings

98%

less pollution

68%

energy usage

46%

fewer greenhouse gasses



Source: theecohub.com

Made with 100% organic cotton and recycled polyester. Designed, cut and assembled for longevity.

Gray Shirt

Digital Printing vs. Screen Printing

82.3%

CO2 savings

93.8%

water savings

66.6%

energy savings

Paper package

PACKAGING

Plastic-free packaging and labels (FSC C117673) in four sizes to reduce waste. Developed inhouse by the H&M Group.

97%

renewable energy used during production

WATER RESISTANT

added protection without using plastic

RECYCABLE

packaging and label can be fully recycled

Certificates

CONTROL UNION
Our suppliers and the garments they produce are certified by Control Union Certifications. It specialises in the sustainability of industrial supply chains that go into many areas, one of which is fashion and textiles.

OCS 100 CERTIFICATION
The Organic Content Standard (OCS) applies to a product with 95-100% organic material. During the certification process, our suppliers are examined to make sure the cotton they source, use and work with is organic.

ORGANIC BLENDED
The OSC Blended Standard applies to products that have between 5-100% organic material. It secures the quality and confirms the percentage of organic material being used during the production of a garment made from a blended textile.

FSC MIX A certification from the FSC (Forestry Stewardship Council), products with this certification are made using a mix of materials from FSC-certified forests, recycled materials and/or other FSC controlled woods.

Gray Shirt

CREATOR STUDIO

MÄSTER SAMUELSGATAN 45

SE-111 57 STOCKHOLM

© CREATOR STUDIO 2022

Part of H&M Group