Creator studio
Take creative control
Launch your next big drop by signing up below. We'll reach out afterwards with everything you need to get started.
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WHAT'S YOUR STORY?
Explore the stories behind some of our creators and their work – ways of thinking, interpreting and seeing that are as interesting as what they choose to show to the world. While each narrative and angle is different, they never fail to inspire.
AWAL
Record Label
AWAL is the unique alternative to the traditional record label. Through partnership and creativity, they celebrate the mission of powering independence, prioritising artist ownership, and creating a world where art is a viable pursuit, for artists as well as the communities they champion. 100% net profits from their collections are donated to their artists’ hand-selected not-profit foundation.
MAXIDA MÄRAK
Musician, actress and activist
Multi-talented Swedish-Sámi joik singer, hip hop artist, actress and activist, Maxida Märak is one of Sweden’s most fluid creators. With a charismatic stage presence and outspoken informed attitude, she’s paving the way for Sámi creators and lifting Sámi rights.
GAIA
Italian musician and singer
Italian artist Gaia’s crisp sound mixes Italian and Brazilian Portuguese cultural influences. Singing in both languages, her breezy, often minimal arrangements are like distilled, bottled sunsets. With a string of hits to her name, Gaia’ s redefining the Italian sound.
© CREATOR STUDIO 2022
Part of H&M Group