Creator studio

HOW IT WORKS

SERVICES

SPOTLIGHT

ABOUT

RESPONSIBILITY

HOW IT WORKS

SERVICES

SPOTLIGHT

ABOUT

RESPONSIBILITY

AWAL breaks the traditions of record labels and music publishing to give its artists a freedom and empowerment beyond that of major labels.

Bringing Freedom of Expression to Independent Artists

The work of the AWAL record label stands in stark opposition to ageing structures with a platform that empowers its artists.

An alternative to conventional record labels, AWAL is a distributor with a unique offering created to empower independent artists. An acronym of Artists Without A Label, it was founded in the UK in 2011 to support and distribute the work of artists and producers without them relinquishing ownership or control of their music.

With a structure that pays out as much as 80% of streaming revenue to artists, AWAL has an impressive roster of talent and signings including Nick Cave and the Bad Seeds, You Me at Six, Banks and deadmau5’s own label, mau5trap.

As well as the support it provides for its artists, AWAL is also active on a community and social activism level, using merch as a key player in raising awareness as well as funds for its causes.

AWAL’s merch isn’t just great to look at, proceeds go towards the causes it supports.

Tags:

Meet a creator

Experiencing the Wonder of Merch with Disney

Our Create:AR solution immerses a customer in the creative power of merch on demand, using augmented reality to bridge the gap between the physical and digital worlds. Through an augmented reality headset, we bring fully customisable merch into the world around us.

Keep reading

Fotografiska merch, Hans Gedda, In bloom

Picture Perfect Merch

Based in Stockholm, Fotografiska has risen fast to become one of the vanguards of photography as an art form. From the beginning, Fotografiska has adopted a demographic approach to curation and spatial design, with a holistic identity that begins the moment a visitor enters the museum. With a thriving store, and restaurant as popular as its galleries, Fotografiska has now linked with Creator Studio to expand its merch offering. We chatted to Eva-Lena Degerhäll, director of retail at Fotografiska about the experience so far.

Meet Fotografiska

Stockholm-based Aloaded challenges the old ways of distributing

Disruption from within

Stockholm-based Aloaded draws on the pre-digital traditions of being a record producer, label, and distributor to bring an artist of today a level of service they’d never get from the global giants. Disrupting the norms, yes. But not how you’d expect.

Meet Aloaded