Hi Anna, introduce yourself and tell us about your role at True Blanks and Creator Studio.


I have been a fashion designer for over seven years and typically call myself a fashion creative. I have a diverse background in startups and also commercial design! As a designer for True Blanks, I create the best garments for our creators. We spend weeks selecting and comparing the best quality options for every collection. Attention to detail and perfect fit are crucial for each collection, so that is a big part of my day. It’s also really important to point out that, with True Blanks, everything starts with the fibre.

What are the key trends we’re seeing emerge for the season ahead?


For Spring/Summer 2024 we see the return of vintage band tee aesthetic and the oversized fit that you can find in the True Blanks Contemporary collection. The forthcoming season is very 90’s nostalgia driven. The perfect combination to capture this aesthetic is mixing our Contemporary Boxy Tee in combination with the Essentials Long Sleeve, to create this layering feel and really embody that 90’s aesthetic. Think grunge in its heyday and you’re on right track.


Back to Spring, which colourways in the True Blanks collection should we be considering for Menswear and Womenswear?


We are coming out of few months of darkness and what feels like a really long winter, especially here in Northern Europe. So, for the Spring / Summer collection, creators and their audiences are always looking for more white or light grey tones, people are also more open to bright colours that complement the base of your assortment. I would check out our men's and women's 

, and also the Contemporary collection pieces in 

In terms of artwork (visual and in terms of text), is there anything from the catwalks and streets that we could lift up?


As for trend for print and a graphic inspiration, I want to highlight two of my favourites. First one I’m calling ‘Plant Power’. This trend covers naive hand drawn flowers or has this plant study aesthetic. It’s easy to look for inspiration all around us in nature and our essential collection will be the best canvas for this trend. My personal favourite is a graphical direction I’d call ‘Main Character Energy’. This one offers a play between bold colours and text with this sort of motivation quote vibe. I think this trend is an amazing way to express yourself and offer your customers the same freedom. Aesthetically, it’s very bold but I feel like we all deserve to feel like main character of our life – so I believe that it’s for everyone. You’d probably use our Contemporary collection of blanks for this trend.

Looking through the True Blanks Collections, give us three garments from Essentials and Contemporary that are great starting points for a collection.


If we’re talking about Spring/Summer 2024 collections, I’d say the absolute must-have for every creator to be working with is our Essentials Tee. I would always offer 

From our Contemporary collection, I would suggest the men’s 

Building Your Spring 2024 Collection

Our True Blanks fashion collections are unique in the merch industry, exclusively engineered by our atelier to be the perfect match for your Creator Studio products. There are two collections, and each piece has its own unique details and features.

In this post, we’ll break down the differences between Essentials and Contemporary collections, to help you discover the best canvas for your masterpieces. We tapped True Blanks designer, Ina Hjelte to give us an overview.

“All the collections are built as families. So you can think of each piece as a sibling that shares similar DNA but is also unique and individual,” says Hjelte.

“In the Essentials collection, details are minimal, but they have a purpose and reason. You can say that this collection has a classic fit with a modern, soft hand feel. Contemporary garments are more directional and experimental in details, cut and also textile composition. They feel a little heavier in the hand, like heritage merch pieces,” she explains.

Simply put, if you’re looking to create a merch line that feels ‘traditional’ Essentials is the first place to look. Whereas, if your designs are pitched to a more edgy, fashion-led audience Contemporary is where you’ll be pulling garms.

100% organic cotton or recycled polyester

Which True Blank is right for your merch? 

Creator Studio began as an idea to challenge the perceptions of today’s merch landscape and turn it into a creative force for expression. To do this, we examined the production and design tools, to inform Creator Studio as a service, but we also looked into the garments themselves. The latter is the seed for True Blanks – our own fashion label, made for merch

Calle Malmgren is Creative Director of the True Blanks label, with years of fashion industry experience under his belt and hands-on merch knowledge at his disposal. True Blanks is a manifestation of this love of merch, fashion and that gut feeling you have when you know how powerful a concept is when executed properly:

"I've been in bands all my life, making t-shirts for tours, so I know the merch pains. With this in mind, we want to raise the bar in every respect and truly own the design process of True Blanks. In our eyes, everyone should be able to make small quantities of premium merch and express their creativity. Print on demand enables endless ways to give your fans relevant merch, activate drops, stay fluid, fuel events, customise and co-create. True Blanks is about challenging the industry and eradicating sub-standard blanks so your merch can be truly next level."

Since the blanks we wanted didn’t exist, we made them. True Blanks garments are engineered from the ground up for Creator Studio and our creators. Every stitch, the fabric composition and weight, the details, and sizing consistency… all optimised to match our printers and production chain. It all adds up to better print quality, consistency on a global scale and merch that channels the spirit of the heritage merch we love so much while also breaking new ground.

These garments are exclusive to you as a creator and are used by all our production collaborators and print hubs across the globe. Premium quality garments, informed by decades of fashion know-how and tailor-made for your merch.

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Building Your Spring 2024 Collection

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